Aimed at: Tool rebels and aspiring tool rebels who want everything.
Pros: Keeps you guessing all the way to Christmas.
Wera’s “Tool Rebel” concept is a great idea, with the “rebels” identifying strongly with the brand at the same time as being able to feed back their ideas and solutions to the company. It is witty conceits like the “Tool Rebels” idea that make Wera a company that is close to its end users- and these same users become loyal brand ambassadors, many of whom feel that they can completely trust the brand, but also recommend it to others.
But many, if not most, Tool Rebels have a wish list, so what better present than a big Wera Advent Calendar from their nearest and dearest at Christmas? When you think about it, it is this wry sense of humour that makes for a great idea. I would have loved to have been a fly on the wall when the marketing people first kicked about the idea of an advent calendar that contained 24 Wera tools aimed at adults rather than 24 chocolate shapes aimed at kids.
The Wera Advent Calendar is big at 57cm long, 47cm wide and 5cm deep and is illustrated on the front with a typical Christmas scene with several Wera “clues” on it – for example Santa is using a Kraftform Kompakt screwdriver to mend the wheel on a toy car. If the donor doesn’t want to give all its the secrets away, then he/she should remove the outer transport packaging that has all of the items listed on it.
As we would expect from Wera, the contents have been thoughtfully designed to be revealed in a particular order to make a couple of small kits that would grace a toolbox and a workshop – with a couple of typically witty parts that would make a Tool Rebel smile – like the bottle opener with the Kraftform Handle. Typically these things come with cheap pressed steel openers – but not Wera with their fully hot forged version, fixed into the handle in the same way as their screwdrivers, for long service life.
In true Advent Calendar tradition, the doors are randomly dotted about the box in no particular date order – so it will be part of your Advent routine to find the door and open it to find the surprise. I couldn’t wait until the 1st December so I had a few sneak previews to help me write this review…..???
I got a bit of a clue as to what might follow when opening the double doors of no 1 when out popped a Special Edition Wera Bit-Check – clearly there were more parts to collect here and opening day no 2 confirmed my suspicions when a Phillips No 1 screwdriver bit was revealed and was quickly slotted into place in the first compartment of the Bit-Check. I am not going to reveal all in order to retain some element of surprise, but it was very tempting to continue to open a couple more doors just to see…
In order to retain some mystery, the parts of the kits are not revealed in any particular order so when the Screwdriver Board was released from its compartment it creates a little curiosity about what might follow.
An Advent Calendar needs to be hung up or stood on a mantelpiece for easy access day by day, and Wera has obliged by providing a couple of hooking spots to hang it up and a foldable stand so that it can be stood up on a flat surface like a workbench.
Retailed at around the £40 mark (typical internet price) it is clearly not just “a bit of fun” with throw away parts that will be easily lost and discarded. I am sure that many Wera Tool Rebels would love to have one given to them by a wife or partner because the whole adds up to much more than the sum of its parts. In fact, the calendar is very good value because all the pieces bought separately would easily add up to more than double the value of its retail price.
There may also be many retailers who would want to reward big account customers who have spent thousands with them all year and for whom the cost would not be more than say, the cost of a few bottles of wine or a decent bottle of malt whisky. If so, they had better get their orders in quickly because the calendars are selling out fast, if recent experience at tool shows is any guide.
But I couldn’t help myself from exploring a few more doors trying to second guess the contents. I did all the usual stuff like shaking the box near my ear to decide if I could discern the difference between various screwdrivers to stick into the Screwdriver Board. And this is another way in which the Wera guys will keep us guessing because although the size of the doors is somewhat of a guide to what is concealed underneath, it is not an infallible guide – sometimes the blades of the longer pieces have been deliberately slipped into voids left behind the calendar façade so all is not what you might think.
Most readers will not be surprised to learn that in the end I couldn’t contain my curiosity and I ended up opening all the doors and assembling the kits. Suffice to say that each of the two kits is very useful because they are made up of the very latest incarnations of the tools. Each of the bits, for example, has been marked with the latest Wera Take it Easy identification sleeves and is in impact-friendly BiTorsion format and the blades are diamond coated for longer life and better grip (anti cam-out).
The Bit-Check has gone straight into my newly bought 10.8v drill driver/ impact driver set and it complements it very well. The Screwdriver Board, with its contents, is now hanging in my indoor work room where it will be immediately available rather than having to search through my toolboxes. Apart from the bottle opener that is – straight into the kitchen drawer ready for its intended use over Christmas. Oh to be a Tool Rebel!
For more information please visit http://www.wera-tools.co.uk/